Our Approach to Digital Marketing is Focused Around Learning & Evolving With Your Users
Over 50% of the attention is in mobile phones with people using social media platforms for communication. Studies show in 2018 that 58% of site visits were from a mobile device and this data shows the main reason for the growth in digital marketing and the decline in print.
This is bad news for companies who haven’t evolved but its great news for other businesses because when something is digital then it leaves a trail. For example who you are, what you do, where your from, what your interests are, marital status, the type of food you like and so much more.
So before you could print 10,000 leaflets and be lucky to get 5-10% hit rate not knowing if the the receiver even took note of the advert. Now you can target a specific demographic with pinpoint accuracy which has never been possible before. You can send an email and even be able to know if the recipient opened the email, if they went to a specific page on your site and even if they went to the shopping cart.
With the right content the click through rate (ctr) can be dramatically improved.
Just think if you know what a person ‘likes’ then you can provide them with the right content right?.
Here are some types of digital marketing you can use to attract new customers or provide value for your exciting ones.
Using video, photography, audio and written words we can build enough valuable, relevant and consistent content to run across various platforms such as Facebook, LinkedIn, Instagram, Twitter and more. All to get the customer’s attention and potentially drive traffic to your site.
Social media marketing
If you use some creative content then it can be used for paid or organic adverts, which could be competitions, discussions and anything else to get customers or potential customers engaging with your advert.